Content marketing agency.

If you don’t know who your content is supposed to speak to, you may as well be talking to a brick wall. Your audience has a language that it connects with and certain problems that it wants to solve, all of which you need to know as a content marketer.

No content marketing strategy is complete without defined goals. Those goals vary depending on the business, with some wanting to use content to create brand awareness among potential customers, while others want to get more leads or even use their content for link-building. Regardless, you need to know what you’re shooting for or your content comes off as aimless.

Building from knowing your audience, a buyer persona is a tangible representation of what your perfect customer wants, needs, feels and buys. And they’re something that most high-performing companies use to get a better bead on their audience members, as this chart from Delve AI shows:

Almost three-quarters (71%) of high-performing companies use buyer’s personas, with those companies being seven times more likely to update those personas as the tastes of their paying customers evolve. If you want to get more customers, you need to know what those customers look like so you can create content that speaks to them.

By the strictest content marketing definition, literally any type of content you create counts towards your efforts to get more customers. The posts you place on social media platforms help with the awareness stage by telling people that you exist, with the landing pages (and the content they contain) that you link to moving people closer to the consideration stage. Every blog post, paid advertising snippet, and email you send is part of the rich tapestry of content that helps you to effectively communicate with potential clients.

What’s our point?

A good content marketing agency will help you string a few blog posts together. The best content marketing agency (like NEWMEDIA) combines different types of content so you can speak to prospects across multiple channels.

If you’re speaking to a professional audience (as is usually the case for B2B companies), you have to be wary of loading your content with humor and slang. Your audience expects technical language, or at least language that aligns with their type of business, so you have to match the tone they expect. By the same token, speaking to a general consumer audience in complex engineering language is just going to leave people scratching their heads.

One of the keys to content marketing strategy is understanding the language in which your customers speak. And we’re not talking about the difference between writing articles in English or French here, as your content language is all about speaking how your clients speak. Content guidelines (often called editorial guidelines) serve as checklists of rules to follow to make sure you’re writing in the right language.

Imagine that your friend sets you up on a blind date. That means you’ve never met the potential object of your affection before, so first impressions are going to be everything. You turn up for the date, and your other half is dressed to the nines and looks the part. You grab a drink and start chatting, only to find yourself engrossed in the stories they tell. Better yet, they seem to care about your stories, leading to the pair of you talking through the night.

You’ve just experienced an instant connection.

And it’s that exact type of connection you want to create with your customers via your content marketing. The first piece of content that somebody reads about your business is just like a blind date, with the prospect knowing nothing about you beyond what they’re reading or watching. If you can use that content to create a connection, no matter how small that connection may be, you have a route to the prospect’s heart (and, eventually, their wallet).

That connection has real-world implications for your bottom line, too, as this collection of starts from KoMarketing demonstrates:

Over three-quarters of people (76%) say that they’re more likely to buy from you if they feel a connection with your brand. Better yet, 57% of customers spend more with brands when they feel a connection, with 68% saying they’re more likely to recommend the brands they connect with to a friend.

Content marketing (when done well) helps to create and strengthen the connections that result in more leads, loyalty, and referrals.

There are all sorts of ways you can develop a competitive advantage over other companies, from treating customers better than they do to offering unique products that people can’t get anywhere else. But in the digital realm, the best way to create a competitive advantage is to use content marketing to drive traffic to your website (with the added bonus of content helping you out in search engines).

And the stats show that content works for those who need an edge:

WordStream’s stats tell us that companies that create blog posts regularly get 55% more traffic to their websites than companies that don’t have blogs. That means 55% more people coming through your virtual doors who’ll grow to like and trust you while they devour your content.

If we come back to our blind date analogy, let’s imagine you went on two blind dates. Both made great first impressions, putting you in the difficult position of choosing between them. One of the dates calls up the next day, arranges more dates, and works on building a deeper connection with you. The other person ghosts you. No call. No second date. No nothing.

That’s what’s happening to your customers if you don’t have great content on your website, be that in the form of a blog, articles, or simply well-crafted content. As impressive as the social media posts or paid ads that you used to make your first impression may be, your lack of substance after the fact means customers aren’t going to go on that crucial second date with you.

Simply put, businesses that blog more get more traffic, and more traffic results in more leads (and more potential sales).

The simple fact is that if you’re not working with a content marketing agency, you’re losing out on potential customers. Quality content (with an appropriate strategy) builds brand awareness, creates connections, and develops trust, all of which feed into customers buying from your company.

The only question to answer is why work with NEWMEDIA?

• No matter the size of your brand, we can develop a content marketing strategy for you. We’ve helped multi-national companies generate $1 million or more in revenue per day with digital marketing, and we’ve helped small businesses achieve massive growth.
• Major brands trust us with their websites and content, from CBS Television and California Almonds to Six Flags and Postnet.
• The industry recognizes our talents. Clutch calls NEWMEDIA one of the top 1000 companies in the country, and Expertise.com says we’re one of the top digital marketing agencies around in 2023.

NEWMEDIA’s content creation team can help you with everything from the words that go on your website’s pages to the videos and imagery you use to engage your audience. Contact us at [email protected] and let’s start your content marketing journey.