Wordpress web design.

You need a new website.

You’re tired of having a site that offers the “same old, same old” that everybody else is delivering to their customers. No more standard templates for your business – you want custom themes, custom plugins, and a website that enables you to do whatever you need to do to land customers.

Enter a skilled WordPress developer.

Though it’s well known as the most popular content management system (CMS) in the world – it’s used by 43.2% of websites – WordPress sometimes has a negative reputation. Some see it as the “easy route into having a website. Just slap a template onto the CMS, and you’re good to go.

And with some WordPress website designers, that’s precisely what you get – a standard website that takes little effort to create. But that’s not the case with NEWMEDIA. Our WordPress designers get the most out of the WordPress software to deliver a custom website that’s perfect for you and your clients.

For the uninitiated, WordPress is a content management system or CMS.

There are hundreds of CMS options around, with each claiming to do the exact same thing – make it easier for you to upload content onto your own website. Without a CMS in place, you only have two options when it comes to uploading content:

• Try it yourself, which means working your way through a ton of code to not only get the content uploaded but also to ensure it displays correctly.
• Hire a web developer – or pay your existing one – to upload the content for you. Every. Single. Time.

Neither is an attractive option.

If you don’t have any in-house developer resources, then tinkering around with the code inside your existing website is a recipe for disaster. Even the smallest mistake could run the entire site – forcing a (costly) call to your hosting provider to reset the site to a previous version.

As for paying a web designer or developer to add the content for you, just think about what that means for your company’s bank balance:

Every single change – no matter how tiny – comes with a charge that you have to pay when it could literally take just seconds to make the change yourself. And with hourly rates falling between $60 and $110, with the developer likely charging for at least one hour when you need to make a simple change, the money soon adds up.

That’s where WordPress – and other CMS solutions – come in:

They provide you with the means to make changes, add pages, and even delete parts of your website whenever you want from the comfort of your own office. No coding skills are required – with the CMS working in a similar way to word processing software – and no large payments are made to a developer.

So, you have a basic idea of what WordPress can do for your company. But that leads you to an obvious next question – why hire WordPress developers in the first place? After all, WordPress lets you mount a template onto its CMS and tweak it (to an extent), so what’s the point of having a professional WordPress developer do all of that for you?

The simple answer – WordPress web development is so much more than that.

Sure, you can go down the template route and get a working – though far from impressive – website up in a few days. But if you want a custom WordPress site, you need to call in the experts for these five reasons.

Most software development projects – which includes website creation – either fail or face serious challenges at some point during the project lifecycle:

Why?

The simple reason is usually a lack of proper planning. That’s an issue that plagues web development, with many companies jumping straight into trying to get something online. They don’t ask the “whys” and “wherefores” needed to create a specific direction for their project, which leads to one of two outcomes:

The project goes over budget and time, as is the case with the 52% of “Challenged” projects in the above chart. Or they fail to materialize into anything tangible at all, with 19% of them falling onto the software scrap heap, never to be heard from again.

NEWMEDIA makes sure that doesn’t happen by assigning a project manager – specific to your WordPress website – who helps you to determine the scope of your project and plots out the steps needed for building websites that work.

You have a fraction of a second to make a first impression with your website:

Specifically, 0.05 seconds is all you have to wow somebody with how your website looks. That’s where the design aspect of our WordPress services comes in – our WordPress website designers give your site the look and feel that keeps people there once they’ve arrived.

Think of design as the yin to development’s yang. Where development focuses on the nuts and bolts of your site – the behind-the-scenes stuff that keeps it up and running – design is the pretty face you put on top of those nuts and bolts to ensure your business looks professional in the eyes of your visitors.

You need both to create a great WordPress site – NEWMEDIA can provide both.

You’ll first see it when you log into your WordPress CMS for the first time – the administrative dashboard. It looks a little something like this:

There’s some useful stuff there. You get a quick rundown of how many posts – or pages – you have on your site, as well as comments from your visitors. You can even see some of those comments and even approve or disapprove them for publication. But it’s all a little…barebones.

What if it could tell you more?

It can with the implementation of widgets – a little piece of modular code we can slot into your CMS to supercharge your admin dashboard so that it shows you more information. Add to that some white labeling – where we build your branding into a special admin theme – and you can transform the default dashboard into something that speaks to your company.

WordPress doesn’t offer ecommerce functionality as standard.

At its heart, it’s a blogging platform – though one that has been massively expanded to make it the website creation platform of choice – so you’re going to have to put in a little more work to sell online.

Guess how.

If you guessed “plugins,” then you’re right on the money. They’re the key to unlocking the ecommerce potential of your WordPress website, with a ton of them being available as standard. We default to the WooCommerce plugin – which is the most feature-rich of all ecommerce plugins – as do many other developers:

A staggering 24% of websites that have ecommerce features use WooCommerce, with only Shopify coming ahead. By the way, there’s a Shopify checkout button plugin we can implement for you as well. We make sure the plugin is up and running properly – allowing you to add and remove products as your stock levels require – and that your site can take customer payments securely.