Shopify web design.

Your products come second because people don’t buy products, they shop for the experience. The experience in a Shopify website is driven primarily by design.

The way how your store looks and the way how your website is designed is the key to success. Shopify ecommerce platform offers you both free and paid themes to choose from. All the themes come with customization options so you can tweak your online store’s design.

There are under 100 themes on Shopify to choose from and a lot of users prefer using these themes:

Despite Shopify’s advanced customization features, your ecommerce store might end up looking generic. And this negatively impacts your brand image and credibility. A unique Shopify website design helps you stand out from the crowd, build your brand identity, and appear more credible. But there is more… Here are a few design statistics to show you the true power of why Shopify online store design is crucial for success:

1. A consumer survey found that 48% of people reported that the website design is the single most important factor in determining the credibility of a business
2. A whopping 38% of people say that they will leave a website if it has an unattractive layout
3. In another survey, 48% of people said that if a website isn’t mobile-friendly, they will assume that the business doesn’t care about its customers
4. Eight out of 10 people will stop engaging with a website if its content doesn’t display properly on their devices
5. Two-thirds of people prefer reading beautifully designed content as opposed to plain content with minimal or no designing
6. As much as 47% of people expect a web page to load in 2 seconds or less
7. Over 62% of businesses increased sales by designing responsive mobile platforms for their websites
8. As much as 73% of businesses are investing in website design to differentiate their brands
9. Around 39% of people are drawn to color more than any other visual element
10. It takes under 0.05 seconds for people to form an opinion about your website and it is 94% related to design.

Your store’s design is related to your brand, its image, credibility, UX, conversion, sales, and revenue. It doesn’t just have to be unique and appealing, but it must be responsive and should meet your target audience’s expectations.

Website design of your Shopify store impacts Google search rankings both directly as well as indirectly. Your Shopify store design helps search engine crawlers better understand your site’s structure. Poor navigation, standalone pages, and lack of interlinking are the key design-related issues that impact Google rankings. Google has stated key questions you need to ask yourself about its core updates and here is what it says about presentation and production questions:

• Does the content have an excessive amount of ads that distract visitors and interfere with the content?
• Does content display well for mobile devices?

These two questions are directly related to website design. If your store has a poor design, Google won’t appreciate it and you might rank poorly. John Mueller, in response to a question, stated that poor website design is one factor that leads to a drop in traffic (and ranking) over a period. Here is what he said:

A poor ecommerce site design isn’t just bad for search engines, but it is worse for visitors. It ruins UX. People who visit your store might leave instantly due to mediocre design and this leads to reduced dwell time and a high bounce rate. Google uses both dwell time and bounce rate as ranking factors to determine a site’s usefulness and user experience:

This clearly shows that Shopify store design has a significant impact on search engine rankings and UX. And a reason why you need Shopify web design services.